YouTube announces the top 10 most watched ads in South Africa


YouTube has announced the top 10 most watched ads in South Africa on YouTube for 2016. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views within the country, view rate (how much of an ad people choose to watch), and percentage of organic views versus paid views.
AXE’s Find Your Magic ad was the most watched on YouTube in South Africa, with over 1.65 million views. The ad makes fun of a person who thinks having six-pack abs is the ultimate achievement, asking why you would need a six pack when you’ve got unique attributes that make you, you.

Second, with some 1.45 million views was Fanta’s #FantaTastesLike: My Fanta Epic Taste Jam video. This animated ad takes viewers on a journey with six friends having a day out and taking their Fanta with them.

Close behind Fanta with 1.4 million views, Knorr’s Love At First Taste was the third most watched ad this year – this 3-minute ad matched singles based on their taste preferences and then made them feed each other, with entertaining and heart-warming results.

Top ten most-watched ads for 2016

AXE South Africa: Find your magic – 1.65 million views;
Fanta: #FantaTastesLike: My Fanta Epic Taste Jam – 1.45 million views;
Knorr: Love At First Taste – 1.4 million views;
Always:#Like a girl: Keep playing – 1.35 million views;
Coca-Cola South Africa: Brotherly Love #EnjoyTheFeeling – 1.34 million views;
Dove: How old are you? – 1.25 million views;
LUX: She who dares – 1.16 million views;
Nedbank: Personal Loan Coach Dingaan Video – 1.13 million views;
Old Spice South Africa: Block, Block, Block Block Odours for 48 Houuuuuuuuurs! – 1.11 million; and
MTN South Africa: #MyNightShift – 1 million views.

YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. 80% of YouTube’s views are from outside of the US. YouTube has launched local versions in more than 88 countries, and you can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).

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