Vilebrequin launches new range of swim shorts


Vilebrequin identifies as a leading brand when it comes to creating swim trunks and leisurewear that is not only functional and flattering but also announces the wearer as an individual.

The swim shorts were originally created from a chequered tablecloth by French journalist, Fred Prysquel, in St Tropez during the early seventies. Today, almost half a century on, Vilebrequin has become an iconic global luxury brand sporting a range of beach and resort wear and that is seen the world over, in a variety of carefully thought out prints. They have also quickly found favour with international celebrities such as Jude Law, Jay-Z, George Clooney, and Brad Pitt.

The Vilebrequin brand is not only synonymous with style and sophistication but also with quality and durability. The trunks are made from a high-density quick drying polyamide material. The Yarn is sourced from an Italian Mill and is woven in Spain, then sent to Italy or France to be embroidered. The trunks are then carefully constructed to keep the print seamless and offer effective drainage. While the ultra-comfortable mesh lining is constructed from hypoallergenic polyester fibre surrounded by strands of cotton. And if damaged, the lining can be replaced free of charge.

Vilebrequin stores are located in the V&A Waterfront in Cape Town, Melrose Arch and Nelson Mandela Square in Johannesburg, and Thesen Island in Knysna.

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