Finalists will be selected by Thursday, 31 August after which the public is invited to vote for their favourite candidate from Monday, 11 September to Friday, 29 September. The winner will be announced on Saturday, 30 September.

Lorrianne Cloete, brand manager for Under Armour in South Africa, says, “The Under Armour brand calls for women with grit, determination, and a drive ‘Unlike Any’ and what better time than Women’s Month in South Africa to call out and reward these magnificently powerful people. So we invite women athletes to enter by sharing their story, and their achievements, with us.”

The global campaign features a roster of prolific athletes, including American Ballet Theatre® principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of Under Armour’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn’s Unlike Any film will premiere later in the year.

The campaign films were directed by Georgia Hudson of Agile Films. To portray these women as ‘Unlike Any’, she captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their achievements.

Each story takes form in a set of tributes – crafted specifically for each athlete at the peak of their performance – with prose from spoken word artists who were inspired to craft a lyrical work in honour of each athlete’s unique story.

“The ‘Unlike Any’ campaign celebrates the dream and the drive of women who are simply beyond compare and is the manifestation of our vision,” adds Pam Catlett, SVP and a general manager at Under Armour.

“We’ve built the women’s business at Under Armour on the foundation of innovative product and breakthrough storytelling. By consistently recognising the ways in which women are re-defining the athletic experience and creating best-in-class footwear and apparel to meet their evolving needs, we will continue to reach new consumers and expand this fast-growing piece of our business,” says Catlett.

“Each of our athletes in this campaign has shattered expectations and challenged the status quo on their respective playing fields. For ‘Unlike Any’, we set out to celebrate and elevate them to where they belong – above gender roles, above labels, and above convention,” adds Adrienne Lofton, SVP global brand management, Under Armour.

Lofton concludes, “Our unique approach was to create these unexpected films that honour our athletes with powerful poems from the hearts and minds of some of the most thought-provoking artists in the world. We aim to inspire women everywhere to continue making history in their own lives. We have always been a brand that celebrates women, and this is just another reminder that we stand for her, with her, and because of her.”

Competition entries are open from Tuesday, 1 August to Saturday, 27 August. To enter, candidates need to visit the ‘Unlike Any’ website, upload their pictures, and answer key questions. Finalists will be selected and will be notified directly, after which the public will be called to vote for their favourite athlete.