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The Singleton – Limited edition gift pack

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Bittersuite creates a limited edition gift pack that disrupts on shelf in an already cluttered gifting category.

The challenge

Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

The solution

We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere. This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hipflask is seen as a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

The result

A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.

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