Known for its funny and quirky advertising campaigns and graphics, it only seemed appropriate that clothing brand Fruit of the Loom would submerge itself in the growing South African comedy scene too.

Comments MD of Bertuzzi Distribution, Heinrich Reynecke, “Start Happy, the tagline of Fruit of the Loom, together with its quick wit and quirky advertising campaigns have made it a no brainer to partner with stand up comedy. The comedy scene in South Africa is growing at a phenomenal rate and what better way to start than with the ‘home’ of South African comedy – The ObviousZly Armchair Theatre.”

Add’s Gino Fernandez, manager and comedian at ObviouZly Armchair,”I am excited to see such a great brand take an interest in the production of Stand up Comedy in Cape Town, and I believe Fruit of the Loom will do so much more for comedy and comedians due to its versatility, fun nature and international footprint.”

You can find the Fruit of the Loom ObviouZly Armchair Theatre at 135 Lower Main Road, Observatory, Cape Town.

For more information, visit www.obviouzlyarmchair.com.