media update’s Nikita Geldenhuys spoke to Matshisevhe to find out how the series performed and what technical challenges Sanlam’s team had to overcome to make Uk’shona Kwelanga happen.

What goals did Sanlam set for itself with this campaign and to what extent did you achieve these?

We were aiming for 10 000 sign-ups and have doubled this number. To date, we’ve had 22 300 sign-ups to follow the Uk’shona Kwelanga drama series. This equates to roughly 7 300 plus hours of content consumed.

There has also been a much wider reach through the promotional material and publicity of the campaign, which we estimate reached 30 million plus people. We’ve also had great feedback. A lot of people message us on WhatsApp to comment on moments in the story.

We’re getting requests for a second season and subscriptions have also been growing.