South Africans can now make a difference in the life of a hungry person by simply watching Ladysmith Black Mambazo perform online.

The longer you watch, the more people will be fed, as Pick n Pay in partnership with SASKO and FoodForwardSA will make sure that the gift of bread will reach hungry tummies. The campaign will keep running until 170 000 slices of bread have been donated, and Pick n Pay asks that South Africans keep watching and sharing and spreading a little festive cheer.