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OpenView HD reaches 1 million homes

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South Africa’s fastest-growing TV satellite operator, OpenView HD, has surpassed the 1 million decoder activation mark, firmly establishing it as the second-largest satellite TV provider in South Africa – but easily the largest subscription-free service.

The ‘million milestone’ is a significant achievement for OpenView HD, with the company only having been in operation for less than four years. Although uptake of the OpenView HD set-top-boxes was initially slow, numbers soared when two 24-hour movie channels and an additional entertainment channel from sister company e.tv were added to the bouquet. The OpenView HD bouquet currently comprises 17 channels, with more set to be added in coming months.

With a retail price of R399 for a decoder, OpenView HD grew its market share 101% in the 2016/17 financial year. Managing director, Patrick Conroy, says South Africans want quality entertainment that is affordable. “We do not charge monthly fees, so this means South Africans do not have to keep paying for their home entertainment after they have bought our decoder. This combination of a low cost decoder and good programming has been the secret to our success. It is a good start and we are confident we will reach two million households in 2019,” says Conroy.

OpenView HD is operated by Platco Digital, which forms part of the eMedia group of companies.

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