Events

New look News Cafe Mall @ 55, trendy with the same amazing vibe

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News Cafe, truly South African franchise has opened one of its biggest stores to date, measuring at over 600m2 in the fast-developing node of Centurion. Delivering a premium, stylish offering to its patrons the new Mall @ 55 restaurant is no different. With customer centricity at its core, this particular store, which is over 150m2 larger than most News Cafe restaurants, provides the perfect venue for larger events, without compromising on the brand’s superior feel and good vibe.

News Cafe, the market leader in catering to urban sophisticates for over two decades, is ushering in a new era with a distinctly cosmopolitan aesthetic. The iconic venue brand is unveiling a new look and feel – cool, crisp, elegant, strong and always in step with its market of trendsetters.

The more cosmopolitan and urban visual direction means an emphasis on more subtle tones of blue and the introduction of black as the brand’s hero colour. The changes have been subtle and will reflect a timeless, elegant identity for the award-winning franchise. The design of the stores will follow suit with nips and tucks of their own. The bugle, long synonymous with News Cafe and a clarion call for joy-seekers across the franchise network, remains as a key element.

The iconic, truly South African franchise has opened one of its biggest stores to date, measuring at over 600m2 in the fast-developing node of Centurion. Delivering a premium, stylish offering to its patrons the new Mall @ 55 restaurant is no different. With customer centricity at its core, this particular store, which is over 150m2 larger than most News Cafe restaurants, provides the perfect venue for larger events, without compromising on the brand’s superior feel and good vibe.

The combination of a coffee bar, cocktail bar, restaurant and an entertainment venue has recently unveiled its new design, which will be showcased at the new Mall @ 55 restaurant. With the intent to live up to News Cafe’s core ethos: a classy, premium high street restaurant and cocktail bar the new contemporary and fresh, look and feel is designed specifically for the urban sophisticate clientele in mind. The lighting fixtures, bar and overall aesthetic feature sleek interpretations of the classic upmarket ambience we’ve come to expect from News Cafe.

“2017 has certainly been a milestone year for News Cafe, marking the brand’s 22nd anniversary, an introduction tothe exciting updated brand direction and store design that exudes sophistication. We are excited about the openingof our latest franchise in Centurion’s Mall @ 55, allowing News Cafe the opportunity to spread the vibe a little further in Pretoria”, says News Cafe Brand Manager Varina Singh.

While the look has changed, one thing hasn’t: The Vibe. The evolution of the brand comes at a time of increased expansion across the continent and in South Africa. The leader in the lifestyle venue category is spreading the vibe far and wide: Recently opening the second store in Swakopmund, Namibia and with a footprint already in Zimbabwe, Kenya, Tanzania, and Botswana, News Cafe will continue to expand within South African and the African market. These new venues provide more opportunities for urban sophisticates across the continent to create and celebrate a vibe for any and every occasion.

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