“We are happy to have Nandi join our LUX family. Nandi’s eclectic style and look, and her wide-ranging roles, from mother to TV personality, make her the perfect LUX woman. Her mix of modern and traditional, both in taste and through her music, is so representative of LUX,” says Unilever Personal Care PR manager, Sphelele Mjadu.

LUX’s most recent brand campaign titled, ‘We Are More‘, looks to highlight both the outward and inward beauty of women. LUX has always been associated with beauty pageants and now, the brand is taking a stand to embrace women for more than just their outward appearance.

LUX believes that for too long, women have been celebrated for their beauty alone, but with the ‘We Are More’ campaign, the brand wants to shift perception from taking women at face value.

“Madida mirrors our brand shift perfectly because of her multiple roles, on and off screen,” adds Mjadu.

In this market, Madida forms part of a list of dynamic women that include Khanyi Dhlomo, Basetsana Kumalo, Joanne Strauss, Sonia Mbele and Felicia Mabuza-Suttle, to have partnered with LUX. Women who are all representative of the layers that make up a woman; whether as leaders in business or mothers raising a family.

“I’m ecstatic about this partnership and honoured to join the ranks of legendary South Africa women who I admire. To be associated with a heritage brand that is loved by, and talks to the varied women of my country, makes me very happy,” concludes Madida.

For more information, visit www.houseoflux.co.za.