The Frida Hartley Shelter is a safe-haven for abused and vulnerable women and children, many being mothers with their children. The shelter aims at helping these women get back on their feet and help to build their confidence so that they build themselves up again.

This is done through a number of ways, including providing counselling and therapy for both the women and children. The focus is also on giving the women work skills to help them find a job through different training and skills development courses. The women also make different items such as bangles and necklaces, which are sold at markets to provide them with an extra income.

On Mandela Day, the McCain South Africa team revamped the creche at the shelter. McCain also donated a number of items such as a deep freeze, sewing machine, educational books, and toys, beads, as well as McCain products to name but a few.

The women were given a sewing class where they were taught how to refine their skills and create new elements to sell at the markets. The children were entertained with a jumping castle, clowns, and magicians. Moms and children then also had a McCain lunch.

Metro FM also came on board to share their support and broadcasted live from the shelter during The Bridge from 10:00 to noon with Dineo Ranaka and Lerato Kganyago, and The Great Escape from noon to 15:00 with Amon Mokoena and Pearl Modiadie.

“At McCain South Africa we believe that it is the little things that really make a difference, which is why we were so excited to be assisting an organisation like this. We love what the Frieda Hartly Shelter does in terms of uplifting and empowering these women to be the best that they can be. We were also incredibly excited to have Metro FM partner up with us this year and for them to be part of us giving back,” adds Deolinda Da Costa, marketing manager at McCain South Africa.