News

Introducing Tropika’s Slenda

on

Tropika's slimmer sister

 

 

 

 

 

 

 

 

 


As South Africa’s most loved dairy fruit mix, it’s no surprise that Tropika listened to its consumers and created Tropika Slenda. Offering 80% less calories than regular Tropika, and no added sugar, this move by Clover cements their position in the global move towards conscious consumption.

Creating a new range for such an established brand is no easy feat – especially taking into account that Tropika is not a product traditionally associated with health. “We had to challenge that consumer perception in our solution whilst still creating a solid brand fit with Tropika and their fans,” says Vanessa Bosman, general manager of Just Design Jhb. “Our design clearly communicates the product benefits, in a slender pack format that reinforces the brand positioning of health and beauty.”

Tropika has become the first brand in the dairy fruit mix market to offer a zero-added sugar drink. Which means that the design solution created will ultimately be setting the category standards for future innovations.

Tropika Slenda is the first of many other reduced-sugar products to be launched in SA due to the revised sugar tax laws. Look out for her slinky silver silhouette on the shelves of major retailers countrywide.
For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.

About Tropika Slenda

Tropika Slenda is endorsed by Weighless, the Diabetes Foundation and the GI Foundation. It’s available in four delicious flavours: Orange with a twist of Passion Fruit, Pineapple with a twist of Kiwi, Litchi with a twist of Lime and Strawberry with a twist of Cranberry.

Facebook: facebook.com/tropikaisland
Twitter: @MyTropika
Instagram: @MyTropika

3 Comments

  1. Like

    September 26, 2018 at 6:45 am

    Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

  2. เพิ่มยอดไลค์

    September 27, 2018 at 6:45 am

    I went over this site and I think you have a lot of good information, saved to fav 🙂

  3. Teosyal® Redensity II 熊猫針

    October 11, 2018 at 8:51 pm

    CO2激光(CO2 laser / 二氧化碳激光)的波長是10600nm,照射到皮膚上會被皮膚的水份吸收,瞬間將皮膚有問題的組織氣化。CO2激光可以用來消除各種皮膚問題包括疣、癦、痣、脂溢性角化、粉刺和汗管瘤等。當治療後,您的皮膚需要5至10天時間復原。期間保持傷口清潔便可。優點:CO2激光所切割的深度比刮除術較深,亦較精準。可以處理較深層的皮膚問題,例如去除癦、油脂粒、肉粒、疣、珍珠疣、角質增生等。其復原亦較快,減少留下疤痕的機會。它最大的優點在於,能夠進一步減少激光治療過程當中的熱損傷反應,提升了激光治療的安全性,治療過程中幾乎沒有疼痛感

Leave a Reply

Your email address will not be published.