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e.tv launches its ‘#OurWorldIsRed’ campaign

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e.tv has realigned its visual identity to that of the e.tv ‘mother brand’. Where previously, each channel was represented by a different colour, all the ‘e’ channels are now one. The channels e.tv, eExtra, eMovies, eMovies Extra, and eToonz, each aim to offer something different for audiences across South Africa, but with one identity – under the iconic red ‘e’.

The campaign recently launched with the campaign message ‘Five Channels. One Colour. Unlimited Entertainment.’ The message aims to speak to the variety of content on offer and also aims to emphasise the e.tv channels as an entertainment destination for all viewers.

With a revamped content strategy and channel positioning, all the ‘e’ channels are now available on DStv, as well as OpenView HD. e.tv retains its position in the free-to-air market.

“As a multi-platform offering, the ‘e’ family of channels brings our viewers a variety of choice as each channel is clearly defined and is dedicated to delivering highly-entertaining content. The eFamily of channels are available on both DStv and OpenView HD,” says Marlon Davids, MD of e.tv.

Davids adds, “We are maintaining a strong free-to-air platform and offering only the highest quality and most talked-about shows. We, as a family of channels, strive to offer the best entertainment that resonates with all of our viewers. Our world is now red and we want all viewers to be a part of it.”

For more information, visit www.etv.co.za.

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