Hot News

Beer created for women sparks online outcry


A beer created specifically for women has generated backlash from its target market, with female consumers chiding the concept developed to “celebrate femininity in all its forms.”

According to the company’s website, Aurosa’s #BeerforHer is “a representation of a woman’s strength and a girl’s tenderness. Born and brewed in castle Rychvald, East of Czech Republic, our beer was destined for sophistication and elegance.”

Brewery owner Martina Šmírová believes that women have been shut out of the beer industry, and her goal is to give women proof that they can succeed anywhere without “having to adapt and sacrifice their natural femininity.”

When UK beer drinkers got hold of the pink marbled bottles the beer is served in, however, they had some different opinions about it. Many were downright offended by the insinuation that regular beer wasn’t for women, and by the idea that they’d been reduced to a marketing ploy.


“This #beerforher malarkey mocks every woman struggling in this industry. We don’t need patronising, Aurosa,” wrote one Twitter user.

Over on Instagram, the product received similar reactions.

“This is the dumbest thing I’ve seen in a while. This is a joke, right?”

“Hey, 1953 called, they wanted their gender stereotypes back…”

Brewed in the Rychvald castle in the Czech Republic, the unfiltered, semi-dark beer is made with locally sourced hops from the Zatec region, water from Ondrejnik Mountain and Viennese malt, to produce a soft caramel after-taste.

The brand has since responded to the public outcry in a Facebook post, saying, “We really value everyone’s opinion and wanted to thank all of you for sharing it. Our goal is to create a beautiful product in order to celebrate women’s femininity and elegance. If you don’t find yourself in favor of it, we are truly sorry to not have you on our side, however, we remain truthful to our product.”


Aurosa is hardly the first female-friendly beer created to try to corner a major beer-drinking market.

In 2011, Molson Coors launched a pink, “girlie” beer called Animee, which was pitched as lightly spakling, finely filtered and fresh tasting.

Animee was launched to try and succeed where another other girlie beer, Copenhagen, had failed.

Both were ultimately pulled from shelves.


  1. Zostavax 康柏苗 ( 蛇針 )

    October 11, 2018 at 7:33 pm

    通過水光療程抑制黑色素細胞生長的成分注射到真皮層,減少黑色素形成,淡化黑斑色素沉澱,從而達到美白祛斑的效果 療程特色 :可配搭多元化產品來量身訂做不同療​​程計算機化規格,操作方便,容易控制可調節進針深度,精準注射於目標的肌膚層 每針的注射劑量相等,達到均勻注射 一次平均5點注射,可縮短療程時間 採用31號細針頭,幾乎看不到入針點 降低疼痛、瘀血、腫脹及不適感 使用靈活度高,可複合式搭配針劑,量身訂製療程

  2. 不限樓宇類別,特選客戶更可獲免提交任何收入證明,歡迎任何信貸評級人士申請。 手續簡易快捷. 多元化貸款方案. 彈性批核. 高貸款額.

Leave a Reply

Your email address will not be published.